Why You Shouldn’t Bother Creating A Mobile App

An insightful against-the-grain article by Jean-Baptiste Coger on the inherent unpredictability of the current app market.

Apps are easy to screw up. You have to choose between native and Web apps, you have to make sure your app actually simplifies and improves a business process, and you can’t invade users’ privacy while you’re at it.

In the end, is it worth the effort in time and treasure?

Read on…

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